Pre-Qualified Leads
Pre-qualifying a lead is the act of testing whether a person who has expressed interest in your products or services (the prospect or ‘lead’) meets general buying criteria.
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strategies that work
Pre-qualified leads differ from the more traditional marketing qualified leads (MQLs) that inbound marketing teams have long worked hard to enter into the top of sales funnels.
Indeed, whereas strategies that work to generate MQLs rely on content marketing practices – i.e. publishing and promoting vast quantities of content and seeing who reads and downloads it – sourcing pre-qualified leads is about targeting specific accounts that have been hand-selected based on pre-determined criteria. To put it even more succinctly, marketing qualified leads select themselves – but when it comes to pre-qualified leads, you do the selecting.
Costing Modules
We understand that every business has unique needs. That’s why we offer a range of pricing models tailored to your specific lead generation strategy.
Cost Per Lead (CPL)
Average of R65.00 to R75.00
Cost Per Sale (CPS)
Average of R650.00 – R750.00
Premium Ratio
- 65% of the first month’s premium collected
- 50% of the second month’s premium collected
- 35% of the third month’s premium collected