PRE-QUALIFIED LEADS
Pre-qualifying a lead is the act of testing whether a person
who has expressed interest in your products or services
(the prospect or ‘lead’) meets general buying criteria
PRE-QUALIFIED LEAD
Pre-qualifying a lead is the act of testing whether a person who has expressed interest in your products or services (the prospect or ‘lead’) meets general buying criteria.
Pre-qualified leads differ from the more traditional marketing qualified leads (MQLs) that inbound marketing teams have long worked hard to enter into the top of sales funnels.
Indeed, whereas strategies that work to generate MQLs rely on content marketing practices – i.e. publishing and promoting vast quantities of content and seeing who reads and downloads it – sourcing pre-qualified leads is about targeting specific accounts that have been hand-selected based on pre-determined criteria. To put it even more succinctly, marketing qualified leads select themselves – but when it comes to pre-qualified leads, you do the selecting.
HOW PRE-QUALIFIED LEADS WORKS:
COSTING MODULES
We offer customised solutions and a variety of costing models to try and meet our customer’s needs. So let us see how we can assist you!
C.P.L. – Cost per Lead
Average of R65.00 to R75.00
Risk – Cost per Sale
Average of R650.00 – R750.00
P Ratio – Cost per Premium
– 65% of month 1 premium collected
– 50% of month 2 premium collected
– 35% of month 3 premium collected